Encourage participation
Seek input from different teams on the most pressing needs
Maintain objectivity
Stay focused on customer and business impact over opinion
Get everyone onboard
Explain the "why" behind decisions to foster trust and support
Engage key stakeholders
Bring greater collaboration to the prioritization process. Involve key groups — like marketing, sales, and support — at every stage of strategic planning. Convey your product strategy and use built-in whiteboards to explore the biggest opportunities to meet customer and business needs. This ensures everyone has a say in your product's success.
Review your options
Align ideas for new functionality with your product initiatives. Gather different perspectives on which features matter the most and why, weigh the pros and cons of different approaches, and validate assumptions. Then, invite stakeholders to vote for their top priorities — building consensus on the solutions you want to move ahead with.
