Discover

Validate product initiatives

Make funding decisions based on market research

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Test your assumptions

Keep customer needs at the forefront of your strategic planning process

Build a compelling case

Research what people care about so you can make informed decisions

Fund key strategic efforts

Prioritize the most impactful initiatives for greater product and business success

Explore possible initiatives

Consider the key strategic initiatives you want to invest in to achieve your product goals. Review current market conditions, reflect on product performance, and identify themes across feedback you have collected in your ideas portal. Analyze conversations and use purpose-built whiteboards to evaluate your options.

Standardize research approaches

Ensure new initiatives address a real problem for customers. Establish a consistent methodology to complete product discovery. Define research studies to challenge your assumptions and validate the important problem to solve. This is key to giving leadership teams confidence that they are making the most impactful funding decisions.

Capture conversations

Engage the people you want to serve well — whether they are prospects, evaluators, or users — to hear their experiences firsthand. Swiftly set up customer interviews, select the right group of people from a participant database, and send out personalized invites using an automated system to find a mutually convenient time to talk.

Uncover real-world insights

Analyze your interview data. Use AI to quickly summarize the main takeaways and highlight vital learnings across studies — like how urgent the need is and what solutions customers already use. Pair qualitative input with quantitative data to confirm how often the problem occurs and how many people it affects. Then, share your findings in an insights report.

Make financially wise decisions

Connect the voice of the customer to your strategic initiatives. This insight gives you the evidence you need to prioritize the right investments — reducing risk, avoiding waste, and building something that truly matters to customers. It also helps you define the scope of the actual work to deliver a Minimum Lovable Product.

Top capabilities for validating product initiatives

Set product initiatives	Define initiatives to capture major new areas of functionality you will implement to achieve your goals
Centralize discovery work	Add as many studies and interviews as you need to keep research organized and easy to access in one place
Track participation	Build a detailed participants list complete with organizations and interests
Standardize each interview	Create templates with thoughtful questions to guide conversations and keep research practices consistent
Connect findings to strategy	Link customer feedback directly to initiatives to guide strategic investments

Ready to get started?

Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.