Connect insights to the roadmap
Validate strategic plans with evidence from customer conversations
Shape your strategy
Validate which strategic initiatives to pursue. Conduct research studies to confirm you are solving the right problems. Interview customers to challenge core assumptions and gather feedback. Then, link insights reports directly to your initiatives — offering leadership teams the evidence they need to make informed investment decisions.
Gather fresh ideas
Uncover opportunities to improve your product. Use curiosity during conversations with customers to learn about their needs, wants, and pain points. Review the transcript after the meeting — instantly converting requests into new ideas or linking to existing ones. This fuels your innovation pipeline and ensures you never lose valuable suggestions.
Connect insights across your plans
Bring clarity to your plans by linking key findings to the work ahead. Highlight summaries, learnings, quotes, and interview responses — then associate them with your strategy, upcoming launches, and related records. These connections provide vital context for thoughtful decisions and serve as a powerful reminder that every plan is rooted in solving real problems for real people.
Highlight customer impact
Give stakeholders a clear view into how customers influence your roadmap. Share study reports and highlight quotes and learnings in presentations to proactively answer the question, "Why should we build that?" This valuable evidence reinforces your product decisions, generating positive momentum toward achieving greater product and business success.
Top capabilities for connecting insights to the roadmap
View the interview video | Upload interview recordings to a central location so teammates can watch and learn from customer conversations | |
Review the entire transcription | Access a full, searchable transcript of each interview to analyze feedback in detail | |
Capture key moments | Highlight important learnings and quotes from transcripts that contribute to your study summary | |
Link to the roadmap | Integrate with Aha! Roadmaps or Aha! Ideas to bring insights into your planning process | |
Share the insights | Publish research results on a secure webpage to share findings across your organization | |
Ready to get started?
Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.
