Set product discovery best practices
Establish a structured approach to customer research
Centralize customer research
Bring all your research studies, customer interview data, and product discovery insights into one place. Organize everything by product or team to create a single source of truth. Making product research accessible across teams is fundamental to expanding customer knowledge — ultimately leading to better decision-making as you prioritize what to build.
Set discovery goals
Align on what you want to learn and why. Set the research study's type (such as market assessment, initiative validation, or feature prioritization) and define objectives. Capture underlying assumptions so researchers are clear on what they need to validate. This grounds your product discovery efforts in identifying real customer problems and needs — rather than rushing to confirm solutions.
Optimize your process
Establish an "always-on" approach to product discovery. Create a participant database to help the team quickly find the right people to engage with — using criteria like their persona, organization, and conversation history. Take the hassle out of scheduling interviews and communicating with participants by leveraging automation to accelerate the entire process.
Interview with confidence
Craft an interview script for each study. This ensures everyone asks the same set of questions — so you can easily compare findings later. It also helps teammates improve their interviewing skills and derive meaningful insights about the people who purchase and use your products. Refine scripts over time as you develop best practices for what works well.
Turn insights into action
Analyze your findings. Summarize each conversation, capture overall sentiment, and identify the answers to your questions — using an AI assistant to save time. Standardize how you share key insights with expert report templates at the study and interview level. Connect insights directly to your product roadmap to keep the voice of the customer at the forefront of every product decision.
Top capabilities for setting product discovery best practices
Create a research center | Add unlimited studies and interviews to organize all your research in one place | |
Build a participant database | Maintain a central list of participants with their organizations and group interests | |
Schedule interviews | Automate the coordination and communications for each interview with your customers | |
Create interview scripts | Develop reusable templates that ensure consistent, thoughtful conversations | |
Link insights to the roadmap | Connect learnings to initiatives, ideas, and features to drive evidence-based decisions | |
Ready to get started?
Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.
