Live product event
Our newest product — Aha! Discovery
April 3, 2025 | 10:00 AM PT

About the hosts

Brian de Haaff
Co-founder and CEO
Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

James Harris
Director of strategic success
James is dedicated to helping product teams drive growth and maximize adoption through better product discovery. As the Director of Strategic Success at Aha! — the world's #1 product development software — he brings deep product strategy and innovation experience. James previously led product efforts at a major global consulting firm, shaping impactful solutions for diverse industries.