Profile

Julie Price

Senior Director, PM/UX at Aha!

Loves turning ideas into impactful software

Professional background

Julie Price leads the product management and UX team at Aha!, the world's #1 product development software. She brings more than 20 years of experience building and scaling digital products, leading cross-functional teams, and helping organizations turn strategy into meaningful customer value.

Julie shapes the strategy, roadmap, and user experience for products that help more than 1 million product builders collaborate effectively and deliver genuine value to customers. Her work focuses on helping teams quickly turn ideas into impactful software while maintaining alignment and customer empathy. Working closely with teammates across Aha!, Julie shares practical insights and real-world stories from the builders who rely on our software every day — all with her signature warmth and dedication.

Aha! defined an entirely new category — product roadmapping — and now offers a complete suite of products covering the entire development lifecycle:

Aha! Roadmaps: Set strategy, prioritize features, and create visual roadmaps
Aha! Discovery: Centralize meeting transcripts, uncover key product insights, and link them to your roadmap
Aha! Ideas: Crowdsource feedback, engage your community, and prioritize what drives revenue
Aha! Whiteboards: Define user flows, create mockups, and collaborate on roadmaps
Aha! Builder: Create robust prototypes and trusted business applications with AI
Aha! Develop: Ensure product and engineering seamlessly work together
Aha! Teamwork: Choose how you work, manage all tasks, and stay aligned with strategic plans
Aha! Knowledge: Craft documents, add visuals, and share everything in a central place

The company also established Aha! Academy to help teams develop strategic roadmapping skills and deepen their product development knowledge.

Throughout her career, Julie has led product initiatives across a range of technology industries. Her background across all areas of the product discipline fuels her passion for helping teams build products that balance customer needs, business goals, and thoughtful execution.

Areas of expertise

Product strategy and customer insight

Helps product teams connect customer needs to clear product direction — from discovery and prioritization to roadmap decisions that drive real value

Product management and UX leadership

Leads cross-functional teams to design and deliver intuitive, high-impact products that customers love

Practical product operations

Improves how teams and customers work by simplifying processes, strengthening collaboration, and applying AI-driven workflows that increase clarity, speed, and productivity across product management

Writing and speaking

Julie writes about how product teams can work with greater intention — from setting strategy and prioritizing features to improving collaboration and building products customers love. She enjoys sharing practical frameworks, reusable templates, and real-world examples that teams can immediately apply to their own work.

She also contributes to Aha! content that explores new product capabilities, customer stories, and the evolving ways modern teams transform ideas into working software.

Personal

Outside of work, Julie enjoys spending time with family and friends, volunteering, and staying curious through reading, travel, and new experiences.

Learn more about Aha!

For speaking inquiries or media requests, please send us a note.