My Name Is Becca Bommarito — This Is Why I Joined Aha!

Like many of us in software, my journey into a product organization was not linear. Growing up, I was my family's IT gal. I set up new devices like TVs and DVD players and helped troubleshoot any network issues. I even built a few computers with my dad in our garage. So, when it came time to pick a college major, computer science felt like a natural choice. Although I did not have much exposure to the field in my high school classes, I figured my analytical mind and systematic approach to problem solving would serve me well.

Technology and helping people are my passions — I always feel most fulfilled when I can focus on both at the same time.

When I got to campus, however, I realized that computer science was not quite right for me. Most of my peers already had extensive programming knowledge and I experienced major imposter syndrome. Instead of trying to catch up, I decided to switch to integrated marketing communications — which allowed me to learn how to code and still study tech, just through the lens of business and media.

After graduation, I began a job as an admissions counselor at my alma mater. I loved helping high school students navigate the college application process — listening to what they wanted in a school and empathizing with them. Eventually I planned admissions events, which gave me valuable insight into streamlining processes and delivering on objectives.

This operations work actually inspired me to take my next step: starting my own business. After a friend gifted me a pair of clay earrings, I was curious if I could make a better, more durable version myself. So I launched an online jewelry business. This was the perfect way to challenge myself — I learned firsthand about understanding market needs, running an e-commerce site, and engaging with customers.

Being purposeful about defining processes and collecting feedback was incredibly energizing. And I loved iterating to create something even better.

Entrepreneurship was a great learning experience. But I was ready to apply what I had learned and be part of a team. I joined a real estate tech startup, working on the product team in operations and then project management. This work combined all the things I liked about my past roles — talking with customers to understand their needs, strategizing on how to best meet those needs, and then working to build the best solution possible.

Managing projects from roadmap to rollout to iteration was thrilling. But it was tricky to get aligned with the rest of the team. Information was stored in different places and tools, and we needed a framework to set strategy and prioritize work. While researching solutions, I discovered the Aha! software suite and was intrigued.

Eventually I began reading more about the company history and values. When I saw that Aha! had recently kicked off a Product Success Associate program, I knew I had to apply. With each interview, it became more evident that Aha! is different. Everyone I interacted with was intentional, kind, and curious. I know it sounds silly, but as I learned more about the company culture and products, I fell in love! This company clearly knew what product managers need and were delivering on it to an extremely high standard.

After the associate program ended, I was fortunate to apply and join Aha! as a full-time member of our Product Success team. Now I work with customers to understand the challenges they are facing and help them use our software to best solve those challenges. Whether I am helping a product manager fix an integration or build a roadmap, I find great value in contributing to a product that clearly brings delight to people.

I think of my role as a blend of problem solving, tech support, and helping product managers find joy.

When I am not speaking with customers, I am testing out functionality for our product team. I have also been able to contribute to marketing efforts (you can see me in our recent video about how lovable software is built). Each day, I feel so honored to be on a team of such skilled and kind product experts. The best part? I am able to work in technology while helping people, too.

That is why I joined Aha! — and why you should too.