From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection886 articles
Have We Forgotten What "SaaS" Stands For?
January 31, 2023
Have We Forgotten What "SaaS" Stands For?

Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at…

Chasing Growth vs. Choosing Profit
January 17, 2023
Chasing Growth vs. Choosing Profit

What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be…

6 bootstrapped lessons learned on the way to $100 million
January 9, 2023
6 bootstrapped lessons learned on the way to $100 million

Aha! is now well past $100 million in annual recurring revenue. The core learnings of being a bootstrapped company powered our exceptional growth — any company founder or…

Your favorite 15 Aha! blog posts in 2022
December 28, 2022
Your favorite 15 Aha! blog posts in 2022

Discover 15 of the most popular blog posts from the Aha! blog in 2022 — topics include responsible company leadership, product development, and sustainable happiness at…

A Big Customer Wants to See Your Roadmap — Now What?
December 19, 2022
A Big Customer Wants to See Your Roadmap — Now What?

You can build excitement for your product without revealing everything. Ask yourself these 7 questions to evaluate if you need a customer-facing roadmap.

Product Manager vs. UX Designer: Who Should Be In Charge?
December 13, 2022
Product Manager vs. UX Designer: Who Should Be In Charge?

What is the main difference between product managers and UX designers? Product managers are responsible for realizing the product vision. UX designers are responsible for…

Bootstrapping Is Hard — But Still Easier Than Venture Capital
November 28, 2022
Bootstrapping Is Hard — But Still Easier Than Venture Capital

Autonomy is strength. Profit is freedom. Software companies in particular do not need an extraordinary amount of capital to get started. Choosing to bootstrap and grow…

6 Stories About Engineers and Product Managers
November 17, 2022
6 Stories About Engineers and Product Managers

Business success today depends on software innovation. Engineering teams shoulder this important responsibility. There is always pressure to deliver new features, faster.…

"We Grew Too Fast" Is Not a Valid Excuse For Layoffs
November 7, 2022
"We Grew Too Fast" Is Not a Valid Excuse For Layoffs

Growth-at-all-costs thinking is pernicious. And the temptation is not reserved for startups. As an organization grows and becomes established, it takes continued strength…

Aha! Launches New Digital Notebook for Product Builders
October 25, 2022
Aha! Launches New Digital Notebook for Product Builders

What if you could organize all of your thoughts in one tool? And what if you could then share those concepts with others on your team and quickly refine them? We have…

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