Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…
It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams…
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…
Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…
A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.
What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…
How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It…
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