Live tutorial

Product managers can now build software

March 12, 2026 | 10:00 AM PT

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Product managers can now build software

See the first public demo of Aha! Builder

Stop waiting for engineering to create robust prototypes and applications. See how Aha! Builder enables product managers to become product builders — no technical skills required. You bring the strategic vision and user insights. AI turns them into secure, scalable tools in minutes.

Aha! co-founder Brian de Haaff will share how AI is shaping the future of product management. Product Lead James Harris will then walk you through a demo and show you how to:

  • Start with strategy

  • Set design guidelines

  • Generate a first version of your tool in minutes

  • Gather user feedback

  • Make updates in seconds

  • Meet enterprise governance standards

This will be the first public demo of Aha! Builder. There are limited spots available — register now to see what is now possible for product managers.

About the hosts

Brian de Haaff

Brian de Haaff

Co-founder and CEO

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world's #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life. Learn more about Brian here.

James Harris

James Harris

Lead Product Manager

James is dedicated to helping product teams drive growth and maximize adoption through better product discovery. As a lead product manager at Aha! — the world's #1 product development software — he brings deep product strategy and innovation experience. James previously led product efforts at a major global consulting firm, shaping impactful solutions for diverse industries.