Understand the landscape
Define the ideal buyers and users who make decisions about your product
Assess your advantage
Evaluate strengths and weaknesses to create a strategy that sets you apart
Share vital information
Centralize competitive intel to keep the team aware of opportunities and threats
Analyze the competition
Ensure your product is the best solution in the market. Run a competitive analysis to see who is vying for the same customers — including direct and indirect alternatives. Research competitor websites, read reviews, and try alternate offerings to understand how your product compares. Use these insights to sharpen your product strategy so you can deliver greater value to customers.
