Strategize

Create personas

Clarify who you are building for and what really matters to them

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Describe your customers

Define the ideal buyers and users who make decisions about your product

Inspire the team

Share your personas with the entire team to build greater customer empathy

Focus on users' needs

Connect personas to features to deliver solutions that meet true user needs

Define your ideal customers

Create personas as a core part of your product strategy. Identify the different types of customers who buy and use your product. Then, craft fictional profiles following a standard template for consistency — ensuring you capture the most valuable details about each persona. This also makes everything easier to absorb when you share the details internally.

Research your customers

Make your personas as real as possible. Collect demographic information about each group — like job title, industry, and experience level. Interview end users to understand their motivations and needs. And review product usage data to identify common behaviors. This helps you paint a complete picture of who your customers are and develop a strong sense of empathy.

Create detailed profiles

Draft your personas on a whiteboard and share it with the team to gather feedback. Then, build more formal customer profiles alongside the rest of your product plans. Give your personas a human face — adding a name, image, and customer quote — and use the AI assistant to quickly summarize what you learned about their goals, challenges, likes, and dislikes.

Link personas to product work

Keep your customers at the center of everything you do. Use your personas to define product positioning and messaging that resonates with your target audience. And connect each initiative and feature directly to a persona to keep the team focused on who the new functionality is actually for. This helps you deliver greater customer value.

Top capabilities for creating personas

Use standard templates	Define personas using customizable templates to capture your ideal customers
Build customer profiles	Use whiteboards to draft personas and quickly gather feedback from the team
Refine the details	Summarize the common traits for each persona with AI and add an image and quote
Share with the team	Publish personas on a shared webpage and include them in roadmaps presentations
Link to product work	Connect personas to initiatives and features to clarify who the functionality is for

Ready to get started?

See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.

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