Launch

Set go-to-market activities

Coordinate cross-functional launch activities to bring new functionality to market

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Ensure launch success

Optimize your go-to-market approach with a clear strategy and detailed plan

Define key responsibilities

Build a comprehensive launch plan that specifies who is responsible for what

Launch on time

Identify key phases and milestones and highlight dependencies

Identify your unique strategy

Determine the best way to bring new products or capabilities to market. Craft product positioning to clearly articulate the benefits of new functionality. Then, work closely with product marketing to identify effective go-to-market activities to reach and engage your target audience based on customer personas.

Drive organizational alignment

A successful product launch is a major cross-functional effort. It requires product management, UX, engineering, IT, marketing, sales, and support teams working together to deliver a Complete Product Experience. Communicate the launch schedule early so everyone can spring into action when the time is right.

Mobilize the launch team

Schedule a kickoff call to generate excitement and explain the "why" behind the release. Brainstorm how to make the launch a success and build a detailed go-to-market plan. Use a Gantt chart to coordinate every activity and dependency — assigning work and setting due dates to drive accountability.

Standardize your launch process

Make all of your product launches chaos-free. Establish a repeatable process — use pre-defined templates to lay out key phases on a timeline and capture standard deliverables and tasks. And set important milestones to hit along the way, like feature completion, sales training, and internal announcements.

Top capabilities for setting go-to-market activities

Set release dates	Add release milestones to key roadmap views and create a release calendar to communicate target launch dates
Manage every detail	Create a Gantt chart to coordinate the timing and duration of every deliverable and track cross-team dependencies
Improve collaboration	Assign work, set to-dos, and use comments to ask questions and share updates to keep everyone in sync
Report on progress	Build a dashboard with live views of roadmaps and reports to proactively keep everyone informed about progress
Create launch templates	Create a repeatable launch process with key phases, milestones, and activities so you can deliver flawlessly

Ready to get started?

See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.

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