Versus

One of these things is not like the other. Learn the differences between core product management roles and key concepts.

Collection75 articles
Product Strategy vs. Go-to-Market Strategy
February 4, 2020
Product Strategy vs. Go-to-Market Strategy

Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…

Strategic roadmaps: Vision vs. strategy vs. roadmap
January 14, 2020
Strategic roadmaps: Vision vs. strategy vs. roadmap

Roadmaps are beautiful. But a roadmap is still just a visualization. Learn why you need to have a vision and strategy behind the plan.

Product manager vs. product owner vs. project manager
December 18, 2019
Product manager vs. product owner vs. project manager

Product managers define the “what,” product owners the “how,” and project managers the “when.” Explore these nuanced product roles.

The Product Manager vs. the CEO vs. the CTO
October 8, 2019
The Product Manager vs. the CEO vs. the CTO

Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping…

Remote Team Meetings vs. Office Team Meetings
September 3, 2019
Remote Team Meetings vs. Office Team Meetings

“What do you mean you saw your co-workers? You work at home.” A friend who works for the county court system once asked me this with a look of confusion on his face. He…

Product Strategy vs. Marketing Strategy
August 26, 2019
Product Strategy vs. Marketing Strategy

“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…

The Product Manager vs. the Product Marketing Manager
July 30, 2019
The Product Manager vs. the Product Marketing Manager

Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.

The Marketing Roadmap vs. the Program Plan
June 4, 2019
The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…

The Product Roadmap vs. the Marketing Roadmap
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap

Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.

The Product Roadmap vs. the Release Plan
May 13, 2019
The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…

See more collections

View more