Why Marketing Does Not Understand the Product
Dear Marketing, <p>You are the website content king, demand generator, social media maven, event execution guru and big messaging honcho. You can deliver an email…
Career success
You deserve to be happy at work. Let us help by providing tips on everything from resumes and feedback to interviewing for the perfect job.
You Don't Work for the Money
I grew up in Los Angeles where there were good looking people, fancy cars, and big houses. And it cost a bundle to look your best and buy the “good things” in life. I…
Dear Manager: When An Employee Fails It's Your Fault
No matter how flat organizations are today they still have structure and with structure comes power — and often the abuse of it. I have wanted to take this topic on for…
Run, Don't Walk To Your Next Product Management Job
If you ever spent time around a pool as a kid — someone yelled at you “walk don’t run!” I was reminded of that yesterday while on vacation in Kauai, Hawai‘i. I watched…
When It’s Time to Walk Away
If you are reading this — you probably are not the type of person to give up easily. Either am I. You are ambitious and skilled and continue to push forward regardless of…
5 Steps to Get a Product Marketing Job at a Startup
I keep finding myself telling people that marketing has profoundly changed. In the last few days, I have told the same story at a fundraiser to an attorney, at a soccer…
Manage Tasks, Assign Features, and Track the Product Team's Work
A product manager is nothing without a strong product team and capable engineers. You may have the greatest product strategy and visual roadmap ever crafted — but if you…
Innovation Wasteland
Creating great products is invigorating. And employees who have a chance to be creative should be the happiest people on earth. But your company probably never fully…
