The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
You deserve to be happy at work. Let us help by providing tips on everything from resumes and feedback to interviewing for the perfect job.
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some…
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…
“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.