Start a product discovery program that works

Build a repeatable approach for customer insights

We all want to spend more time talking directly with the folks who use our products. Establishing a routine around those conversations is how we uncover meaningful insights and build lovable products.

See how James Harris, product strategy expert and Lead Product Manager for Aha! Discovery, started a customer insights program for the newest Aha! AI product in this focused 20-minute live session.

You will learn how to:

• Recruit the right participants and schedule interviews

• Analyze transcripts with AI to surface what matters most

• Link customer evidence directly to your product plans

Walk away with a repeatable approach to customer discovery — so you can make roadmap decisions that bring teammates together.